Bayswater, London W2
The Whiteley, Bayswater
A full-service apartment within the landmark redevelopment of The Whiteley — winner of an SBID International Design Award 2026.
Award winnerSBID International Design Awards 2026 — Winner, Residential Apartment Over £1M
- Property
- Apartment in a Grade II listed former department store
- Household
- A family who managed much of the project from overseas
- Size
- 2,933 sq ft · 273 m²
- Spaces
- Whole houseBespoke joineryChildren’s rooms
- Photography
- Anna Stathaki
The brief
Purchased off-plan within the landmark redevelopment of The Whiteley in Bayswater, this apartment required a full interior design service from concept to completion. Our clients wanted a home that balanced the grandeur of the building’s historic architecture with a contemporary, international sensibility suited to modern family life.
We were appointed to design every element, from spatial planning and bespoke joinery through to FF&E, ensuring a cohesive scheme that felt both luxurious and deeply personal. From the reeded plaster columns and double-sided fireplace to the specialist joinery, bronze work, lighting and soft furnishings, every element was designed to sit comfortably alongside the next.
What we did
Complete interior design across the apartment, including the design and commissioning of bespoke furniture, sourcing of international and local pieces, and architectural detailing that complements the building’s heritage. We also navigated the legal and regulatory complexities of working within a Grade II listed development, managing permissions under the LTA, HRB Regulations and Building Regulations.
Inside the project
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